With over 1 billion monthly users, Instagram is the strongest social networking site for freelancers around the world. According to the Open Data Project, 89% of unpaid people worldwide use social media and digital marketing and marketing strategies, and 75% use Instagram.

Known for its higher engagement than other social media platforms, Instagram is growing and it is becoming increasingly difficult for those who do not pay to receive exposure to Instagram feeds. If your non-employees see a reduction in engagement and exposure, these best practices should help.

1) Personalize your photo and bio

Making a good first impression is very important to attract new followers on Instagram. First, make sure your subscribers use a well-designed, engaging profile photo (aka avatar). When your supporters follow your worth, your avatar is how they link your brand to your Instagram posts, both spiritually and visually. In most cases, your avatar should not have text because it is too small to read on your Instagram feed and smartphone.

Instagram bio

Second, write an interesting Instagram life story. Your character size is 150, so go to the subject, use emoji and hashtags to draw attention to your startup, and add action calls.

Story highlight covers

Third, if your non-users share stories on Instagram over and over again, have a great first impression by creating a custom cover by using a photo app or mobile app.

Account and Contact Information

Finally, add the group “Free assembly” under Edit Profile> Group. You can also add contact information, which will add a contact button, call or email to your profile depending on the contact information you provide. If you are a non-paid person depending on the situation, such as a museum or zoo, include your address.

Verified badge

Also, the application receives approval. If approved, a blue confirmation badge will be added alongside the unpaid name on Instagram. This increases the credibility of your brand and can improve your results with organic availability. The application process is simple, but the verification is uncertain. Despite the fact that Nonprofit Tech for Good has been working on Instagram for almost 10 years and has over 70,000 followers, they have repeatedly rejected our consent application.

2) Make sure your Instagram account is a business account

To gain insight, print ads, set up stores, and use the Instagram Gift App, non-employees must have an Instagram business account. To do this, go to your Instagram profile on the mobile app and select Settings> Account> Login Professional Account. During this process, you will be prompted to connect your Instagram account to the non-active Facebook Page account. It is good to know that you must be the administrator of your Facebook page to do this. Once you connect the two, you have a formal business account.

3) Post on your Instagram 3-7 times a week and reply to your followers

The best practice is to post on Instagram three times a day, but for many people who do not pay, posting once a day is a no-brainer. The search is based on the brand having a large following, large visual content, and a large advertising budget. If that is a no-brainer, go for it, but a lot of unpaid people should avoid going out 3-7 times a week. Like Facebook, the increasingly complex algorithm of Instagram makes posting two or more posts per day a waste of time for less and less useless if they invest in advertising – that is, according to the Open Data Project, there are less than half of the nonprofits doing it. 

Post interesting photos

According to Hubspot, one video gets 28% more interest in video content and 14% more interest in carousel posts. That’s great information for those who don’t pay without a lot of visual content. First, on Instagram, do your best to post compelling images on nonprofit organization for help pages – either created by your nonprofit organization or taken over or one that you can design and access on Instagram. It’s great if your images don’t look fancy or dramatic, as long as they help to convey your church’s objectives.

Write good captions

In the early days of Instagram, writing short essays was a huge plus. People join social networks primarily for the nonprofit organization visual experience — not for reading. Today, The users for charity organization for children have grown. They read, usually, long stories, even stories or blogs that are copied and pasted directly on Instagram. The Instagram text has a maximum character of 2,200, where long titles are not supported for each post or even multiple posts, the name of several phrases using hashtags and emoji is the best practice right now.

Brand partners and corporate sponsors

Affiliates and company sponsors will be notified if they are marked on your post. It’s an easy way to show appreciation for the partnership as well as a great way to manage company sponsors for charity organization for homeless.

Use geotags

Geotagging is especially useful for non-local users. For example, caregivers are trying to protect the environment in Massachusetts, but they have been geotagged across the state, thus expanding their impact zone.

Read more: How To Help Non-Profit Organizations During Pandemic?